Consider Hairstory's New Wash your levelled-up cleanser. It cleans without detergent, and never strips away your hair's protective barrier. It only removes excess oil, dirt and styling products while leaving the natural protectants your hair needs. Hair is happier, healthier, and simply looks and feels better!
Try New Wash's Original for most hair types, Rich for greater moisture and Deep for a stronger clean.
Directions for use
Rinse hair thoroughly and apply generously from scalp to ends. Note, New Wash doesn't lather, it will feel similar to a rich conditioner. Use your fingers (or shower brush) to massage the scalp and get the product evenly distributed for maximum cleansing. For best results. let it sit for 1-3 minutes here. Rinse well. You should be able to run your fingers through wet hair without using conditioner. Repeat if needed.
If you're not sure which product is right for you, talk to a Holistic Hair Expert by email or book a Virtual Consultation. If you're making the switch to clean haircare, we have a great post on what to expect.
About the Company
Hairstory is dedicated to helping people rethink everything about hair care products to create their healthiest hair. Their products are cruelty-free and never tested on animals, and they are a contributing company to 1% for the planet.
Full ingredient list
Cleansing: Aloe Barbadensis Leaf Juice,Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil.
Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate.
Other: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate.
Other non-key: Gluconolactone, Panthenol, Sodium Benzoate,Lavandula Angustifolia (Lavender) Flower Extract,Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA, Calcium Gluconate, Phenoxyethanol, Tocopherol, Cetearyl Alcohol, Alcohol.
Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Rosa Damascena Flower Oil, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil, Pelargonium Graveolens Oil, Citronellol, Geraniol, Linalool.