New Wash cleans without detergent, and never strips away your protective barrier. It only removes excess oil, dirt and styling products. It leaves what should stay and removes what needs to be washed away. When you switch to New Wash, you break the vicious cycle and your scalp calms down. Your hair is happier, healthier, and simply looks and feels much better!
Directions for use:
Rinse hair thoroughly, apply New Wash generously from scalp to the ends. Make sure that it comes into contact with everything that needs cleaning! Use your fingers (or our shower brush) to massage the scalp extremely well; this helps New Wash get evenly distributed while helping to activate the cleansing ingredients. (We like to let it sit for 1-3 minutes here). Rinse really, really (really), well; the shower brush is also super helpful here too! You should be able to run your fingers through wet hair without using conditioner! If you feel your hair needs more love, just repeat. It’s okay; you can’t overuse New Wash.
New Wash does not lather, it will feel similar to rich conditioner.
Full ingredient list:
Cleansing: Aloe Barbadensis Leaf Juice,Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil.
Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate.
Other: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate.
Other non-key: Gluconolactone, Panthenol, Sodium Benzoate,Lavandula Angustifolia (Lavender) Flower Extract,Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA, Calcium Gluconate, Phenoxyethanol, Tocopherol, Cetearyl Alcohol, Alcohol.
Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Rosa Damascena Flower Oil, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil, Pelargonium Graveolens Oil, Citronellol, Geraniol, Linalool.